Revitalized product communication for SAAN Engineers by aligning their brochures with the updated brand identity, redesigning digital and print collateral across the product range


IVAMO Studios collaborated with SAAN Engineers, a manufacturer of process machinery for the pharmaceutical, chemical, and allied industries, to update and refine their product communication through a series of redesigned brochures. The objective of the project was to align all existing brochures with the company’s updated brand guidelines.
This included integrating the newly updated logo across their machine visuals and replacing existing typography with the new brand typeface to ensure visual consistency across all marketing material. In total, eight brochures were part of the engagement.
Six of these required a structured revamp where the layout, branding elements, and typography were updated while preserving the existing content and product information. The goal was to create a more cohesive and refined visual identity across the company’s documentation.
For two of the brochures, IVAMO Studios proposed a completely new structure and design system. These were redesigned from the ground up to better represent the premium quality and engineering precision associated with the SAAN brand.
The new layouts improved readability, product storytelling, and visual hierarchy while maintaining a professional industrial aesthetic. Through this process, the brochure suite was transformed into a unified set of communication assets that reflect the company’s evolving brand identity while maintaining clarity for technical and professional audiences.
