DO IT UP

Do It Up began as a blog by Architect Taral Jadhav during the lockdown of 2020, offering refined tips on transforming spaces with elegance and creativity. What started as a personal exploration of home styling quickly evolved into Mumbai’s most sought-after luxury event design and decor brand, trusted by celebrities and prestigious lifestyle brands alike. IVAMO Studios collaborated with Do It Up to translate this ethos into a digital experience. The objective was to create a UI/UX that reflected the sophistication, personality, and attention to detail that defines every curated event while making the brand accessible and engaging online. The platform balances elegance with usability. Clean layouts, intuitive navigation, and immersive visuals allow users to explore the brand’s portfolio, understand its design philosophy, and connect effortlessly with services. Subtle animations and interactive elements convey the craftsmanship and care that underpin every project, while maintaining a seamless browsing experience. Through this partnership, Do It Up’s website became more than a showcase — it became a digital extension of its luxury service, capturing the warmth, style, and sophistication of each event. Users can now experience the brand’s vision online, appreciating the same thoughtful curation and design sensibility that has made Do It Up a household name in Mumbai’s event and wedding industry.