The Catalyst
Arjun Prem had the work. What he needed was a digital space that held it with the same level of care — one that communicated his sensibility before a single word was read. HOBO Designs operates at the intersection of interior design and artistic craft, based in the UK, with a portfolio that spans residential and commercial spaces. The brief was direct: a website that introduces the creative mind behind the work, presents the projects as they deserve to be seen, and gives Arjun the independence to keep it current without relying on a developer every time.
The process started with the work itself — understanding the aesthetic language Arjun brings to every space before we touched a single design decision. The objective was to translate a handcrafted sensibility into a digital experience, without letting the technology get in the way of the work. Every design decision was shaped by the tension between artistic expressiveness and the clean, accessible presentation that a portfolio demands.
The Base
The site opens with the brand it was built for. A custom paintbrush cursor and an animated loading sequence set the tone immediately — this is a creative's space, not a template. The project pages were designed to give each body of work room to breathe, with layouts that adapt to the scale and character of each commission. A fully integrated CMS was built into the backend, giving Arjun direct control to upload new projects, add imagery, and update the site on his own terms. The architecture is clean and the editorial freedom is genuine. The site grows with the practice, without requiring a technical hand every time the portfolio does.
Through this build, IVAMO Studios gave HOBO Designs a digital home that reflects the quality of its work and the independence of the practice behind it. A portfolio that doesn't just document what Arjun makes — it communicates how he sees.
